Ube entered into basic cosmetics market by 4 items, cream, essence, milky lotion, and face lotion. These are made mainly from natural based materials like ceramid and plant extractions. By utilizing technologies of compounding natural materials, Ube has been diversifying to consumer products with healthcare and safety like toothpaste including hyroxyapatite, vegetable oil based washing powder, and natural herb based insect repellent. Ube aims to raise annual sales figure for these product to 0m in this fiscal year.